Alpine, Paris Motor Show
Alpine, Paris Motor Show · interactive screen, with Fisheye · 2024 · Paris Expo Porte de Versailles
Our role Creative proposal, tracking, generative visuals, sound, real-time software, installation.
An interactive screen for the Alpine stand at the 2024 Paris Motor Show: visitors play with the image, which responds in real time to their presence and gestures.
A field of particles pushed by a wind computed in real time, bending as visitors walk by. Four Kinects along the wall analyse the scene as one, thanks to Pleiade, our system developed with Ben Kuper for Peupler. Every now and then a car crosses the particle field, lifts it and lets its engine be heard, a sound created by Cyril Laurier.
We built the creative proposal in coordination with the studio in charge of the brand’s art direction. Alpine wanted something interactive, and our successive proposals evolved in that direction. We then developed the device end to end, from visitor detection to generative image and sound, in two weeks. Produced with Fisheye. The 2024 Paris Motor Show welcomed more than 500,000 visitors.
Credits
- Client Alpine
- Production Fisheye
- Sound and light design Elisa Britsch, Maya Benaïnous
- Development Maya Benaïnous, Cyril Laurier, Joan Sandoval
- Sound creation Cyril Laurier
- Pleiade Ben Kuper
Photos
Videos
Team
- Maya Benaïnous · Co-founder. Artist and engineer, creator of Ledotron.
- Cyril Laurier · Co-founder. PhD in music AI, Sony CSL researcher.
- Joan Sandoval · Creative coder and digital artist
