Red Bull Batalla, beyond language

Red Bull Batalla · live AI translation and voice · 2023 · Barcelona, Poblenou

Our role AI, live voice and translation, real-time software.

A freestyle battle between two rappers who do not speak the same language: MC S-Kaine, champion of Japan, against MC Yartzi, champion of the United States, for the first time. Every rhyme is translated live into the opponent’s language and rapped by a voice trained on the rapper’s own: each hears the other in his language, with his flow and his timbre.

We designed and developed the whole chain: speech recognition, translation, cloned voice synthesis and resynchronisation to the beat, in a few seconds, under stage conditions. A textbook case of what generative AI can bring to live performance when it serves the artists.

Pilot project for Red Bull Batalla, the world’s largest Spanish-language freestyle competition, developed with Desilence and shot in Poblenou, Barcelona, in October 2023.