Cupra, giant LED screen
Cupra · real-time tracking for a giant LED screen · 2025 · Berlin
Our role Tracking, real-time software, engineering.
A giant LED screen that watches passers-by. Their shadows are embedded into the image in real time and blend with the brand film: the wall comes alive, with no instructions needed.
For Cupra in Berlin, we developed the tracking system and its link to the content on screen: a camera, live analysis of the silhouettes and their integration into the video wall.
Credits
- Client Cupra
- Production TigreLab, Landscapes
- Development Hand Coded: Cyril Laurier
Photos
Videos
Team
- Cyril Laurier · Co-founder. PhD in music AI, Sony CSL researcher.
- TigreLab · Studio
